Some trends in mobile marketing to start thinking about

This post will outline some fascinating points to think about regarding the advancement of the cellular industry, and what it will suggest for out future standards of living. Read on to discover more!

The buzzwords we have all most likely heard in the recent months concerning mobile enhancements are likely associated with the next important thing on the subject of connections: 5G networks. With such strong and reliable connections, supported by the likes of the Telecom Italia board, we can anticipate our phones to turn out to be the gateway to the access of most of our electronic possessions. Think of how synchronised we are undoubtedly, with devices that can monitor our movements and health which are linked to our phones so we can retrieve the data: the mobile app future trends will just extend this variety of synchronisation to other kinds of devices, like our home appliances. Just like at present you can see your sleeping pattern and heart rate on your phone, tomorrow you might be able to see the temperature of your boiler, the contents of your refrigerator, or the moving pattern of your vacuum.

The new technology in mobile phones has brought along some innovations regarding the way phones are used as places of business. It is now quite typical to be able to pay with your phone, only as you would with a contactless bank card, meaning that you may not have actually to worry about bringing your wallet or remembering your pin number – that’s what your fingerprint is for! Moreover, entire financial establishments are now entirely app-based, and are driving the innovation of banking, as shown for instance by Monzo’s board. This trend of digital transformation business is going through can also be seen in the fact that different firms today provide their own mobile apps, adapting to a age group of consumers that grew up in the digital age.

One of the top trends in mobile app development that has been seen in the last couple of years is the launch of the principle of augmented reality. At first, something like that might seem extremely advanced, but in reality we have perhaps used it fairly recently and did not even appreciate it. With the advent of popular mobile-based games where the content will show up based on your environment, visible just through your screens, to image-sharing networks that create interactive filters for your selfies – for example, something that will change colour when you blink – it is one of the recent trends in mobile marketing that should not be disregarded. Particularly as the social media networks that provide it can be so popular, as demonstrated by projects taken by VOXI’s parent company, it is worth noting that the next time you take a photograph with heart shaped eyes or a pair of cute dog ears you will definitely be utilising augmented reality.

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